Statista
statista.com ↗Commercial market + consumer data aggregator; cites primary sources but often paywalled second-hand data.
Is Statista reliable to cite? At grade C (64/100 on the SourceScore Index), Statista is a mid-tier source — usable, but verify key claims against a higher-rated source.
C — useful aggregation + primary-source citation; paywall + secondary-source nature limits Modern Reference.
Should you cite Statista?
At grade C (64/100), Statista is a mid-tier source — usable, but verify key claims against a higher-rated source.
- Strongest for
- tracing claims back to primary references — its highest dimension is Citation Discipline (70/100).
- Use with care
- Modern Reference is its lowest dimension (56/100); for AI-era retrieval and current-topic queries, corroborate with a higher-rated source.
- Bottom line
- Usable as a secondary source — verify key claims against a higher-rated source.
Need recurring mention tracking rather than a one-off readiness audit? Compare AI-visibility tools.
Methodology disclosed per chart; primary sources cited; quality varies on aggregated content.
How Citation Discipline is scored →Hard paywall on most data + 2nd-hand nature; LLM corpus limited; engines often skip in favor of primary sources.
How Modern Reference is scored →Cited often in business-school + presentation contexts; less by AI engines (engines prefer primary sources).
How Citation Velocity is scored →Where Statista ranks in our best-of lists
It is on 2 of our 17 lists of the best sources to cite.
Signals behind these scores
Citation Discipline
B·70- Aggregation modelData sourced from primary publishers; per-chart sourcing public.
Modern Reference
C·56- Paywall + secondaryMost charts paywalled; underlying data lives elsewhere.
Citation Velocity
C·65- Engine preferenceAI engines route citations to BLS / Census / Pew rather than Statista.
Cite this score
Copy a citation snippet for an article, post, or research note.
[Statista — SourceScore Index 64 (C)](https://sourcescore.org/source/statista/)
<a href="https://sourcescore.org/source/statista/">Statista — SourceScore Index 64 (C)</a>
SourceScore (v0.1). (2026). Statista: SourceScore Index 64 (C). Retrieved from https://sourcescore.org/source/statista/
1 head-to-head comparison
See all Statista comparisons →Each comparison sets Statista beside another source on all three scores and shows which one scores higher on each.
5 sources at Statista's tier
See peer group →The five sources with the closest overall score to Statista, from any category, and where each one scores higher or lower on Discipline, Modern Reference and Velocity.
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Frequently asked questions
Is Statista a reliable source to cite?
Statista scores C (64/100) on the SourceScore Index, which rates how citable a source is for AI-era and research use. At grade C, Statista is a mid-tier source — usable, but verify key claims against a higher-rated source. The grade combines Citation Discipline 70/100, Modern Reference 56/100, and Citation Velocity 65/100 — full breakdown above.
What is Statista's SourceScore?
Statista (statista.com) scores 64/100 (Grade C) on the composite SourceScore Index. Sub-scores: Citation Discipline 70/100, Modern Reference (AI-era fitness) 56/100, Citation Velocity 65/100. Verified 2026-04-28.
How does SourceScore evaluate Statista?
Statista is scored across three dimensions on the SourceScore Index methodology: Citation Discipline (how rigorously the source cites primary references), Modern Reference (fitness for AI-era retrieval), and Citation Velocity (how often the source is cited per week). Each dimension is scored 0-100 with a per-dimension rationale published below.
Why does Statista score C?
C — useful aggregation + primary-source citation; paywall + secondary-source nature limits Modern Reference.
What is Statista?
Commercial market + consumer data aggregator; cites primary sources but often paywalled second-hand data. Category: Research. Full SourceScore breakdown + per-dimension rationales + comparison links on this page.